(02) 8771-7098

About Us

Passionate Marketing Experts


For the past 22 years, we have helped businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, limit your headaches, and put you on a solid track to success and profit in Taiwan.

Small but Dedicated



PROAC Taiwan is a full service marketing consulting company. Our services range from TV commercial production and placement to retail in-store or out-door sampling. 

Established in 1996, PROAC’s mission was to bridge the western and Chinese world with the attention on sensitivity to the multi cultures.  Based in Taipei, Taiwan, the Company seeks through thoughtful brainstorming to provide its customers the best marketing strategies while physically producing on-point marketing materials catered to the Taiwan Chinese audience.

With an understanding of multi-culturalism and international perspective, PROAC served customers such as Meat and Livestock Australia, Costco Taiwan, West Australia Government, Florida Sunkist, Arnott’s and the like.

About the Founder


Joanna Fu is the founder and Managing Director of PROAC International Consulting Company.  The company was established in 1996 to serve its main client, Meat and Livestock Australia, to market Australian meat in Taiwan.  Over the last 22 years, Ms. Fu has successfully guided MLA to be the market leader in Taiwan – increasing lamb consumption by 600% and transforming how the Taiwanese consume meat in  daily lives.


Under Ms. Fu’s leadership, PROAC quickly expanded servicing clients such as Arnott’s Biscuits, Florida Sunkist, and Costco Taiwan, tying her love and passion for food to effective market entry in Taiwan. 


Prior to PROAC, Ms. Fu was an on-air personality for the Voice of Free China, a shortwave radio station managed by the Broadcasting Corporation of China, interviewing celebrities such as Chick Corea, BB King, Kenny G, Martha Graham, and Bob Hope. In addition, she is certified in simultaneous interpretation and was President Lee Teng-Hui’s interpreter at the 1990 High Technology Show and First Session of the Eighth National Assembly Meeting. 

Ms. Fu splits her time between Taipei and Southern California. 


Contact Us

Send Message

Engage Us and See Positive Results

We believe that a business with a great marketing team can make an impact in the marketplace. Take the first step and contact us and together, we can reach your company's goals.



(02) 8771-7098


Monday - Friday: 9:30am - 5:30pm

Saturday - Sunday: Closed